Writing a business plan can be a daunting proposition. It conjures up images of a giant multi-page document with charts, numbers and information you have no idea where to get.
Though not everyone feels the need to create a business plan, admittedly it is a good idea to at least have a cursory idea of where you’d like to take your business.
What Problem Do You Solve?
Freelancers can do many different things. You can be a freelance artist, a freelance consultant, a freelance writer, designer, producer, filmmaker, wedding planner, photographer – the possibilities are endless. When people ask us what we do, as freelancers we tend to just say that we are “freelance ____ (insert noun here)”. But in your business plan, rather than defining what you do, drill down on exactly what problem you solve.
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