Selling Services to Past Freelance Clients.
Having a pipeline of potential business always seems to be a concern for most freelancers. We tend to focus on the task we got hired for and neglect the sales part of our business.
Well for the professional freelancer keeping a healthy flow of potential projects on the burner is not an option. We can seek to continually find new clients or we can back up and resurrect our prior clients that might be waiting in the wings.
Break out your modern rolodex and start searching for any clients that slipped through your fingers the first time.
For most freelancers, that means email. Hopefully, you archive all of your email conversations for future reference. Alternatively, if you save project files locally or on a cloud service, search through past clients folders and look for names you may have forgotten.
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