How to become irresistible to clients

All freelancers go through that moment of self-doubt. We are so excited to go into the future that it seems we jump without much mind as to what it takes… it is a real business after all. Check this post out.

I had just quit my job at Microsoft to pursue my dream of entrepreneurship. I was inspired after reading so many stories of people who had created a dream lifestyle by starting a (deceptively easy-looking) freelancing online business. Coaches and consultants making 6-figures a month. Stories of 4 hour workweeks, virtual assistants doing all the hard work and clients zooming in from all corners of the internet all with glorious freedom from a boss. I had stars in my eyes and the fantasy was just too enticing to pass up.

With over 16 years leading successful corporate marketing initiatives, I was sure I would be on the fast track to a booming online business quickly.

But that day, sitting in my first business networking meeting, I wasn’t so sure. In fact, for a fleeting moment, I wanted my predictable job title, paycheck, benefits and comfortable work environment back.

Because in that moment I realized how unprepared and alone I was. I had created a me-too business… and I didn’t know how to talk about what made me unique, different or compelling. I felt drab, boring and forgettable.

Read this awesome post at How to become irresistible to clients

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